Dec 30, 2020
In this episode, I share how to create a unique and impactful statement that defines what your business, product or service does and how it helps people. After listening to this simple process, you can write your own story that sells what you do, and create more impact with your content.
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Dec 17, 2020
In this episode, I’m talking to you about PR. Some of you may know, I’m one of only a few hundred chartered PR practitioners in the UK, so PR is one of my big passions, and today and I’m going to share some insights on this topic. I will bust some of the biggest myths, I’ll share how to effectively support your...
Dec 8, 2020
Today I talk about how you can measure the effectiveness of your communication activity using a straightforward approach. I'll share why you should track your activities, how this approach can help support your business goals and save you money.
This is up there as one of the top things I get asked about by business...
Nov 23, 2020
In this episode, I am going to talk to you about how to be a goal digger, what's that I hear you cry? Well, it's all about how setting effective goals can help you have more impact with your comms activity. I am using an example of a campaign I ran to explain this in details, where the activity was a business event, but...
Nov 23, 2020
In this episode, I get nerdy about building your very own brand fans. I'm going to be sharing with you how using industry partners and brand advocates can grow your customer reach and grow your business. You’ll learn what the heck brand advocates are, how they can help you grow and protect your brand and your...