Dec 30, 2021
I am a big fan of testing and learning. I started my career in a credit card company in corporate comms and marketing, and they 'invented' the balance transfer (yeah, it was that long ago!). One of the many things I learned from the amazing people I worked with there and taken forward into my career from that is the...
Dec 23, 2021
Social media will always be a staple of your comms plan, but it’s easy to get wrong. And hard work to get right, it seems.
This episode is a teaser for a great ‘Deep Dive’ episode I have coming up with the wonderful Helen Reynolds from the Comms Creatives in January so look out for that one.
Let's dive in!
Links...
Dec 16, 2021
Afer the success of the 'summer hacks' series, I thought I would do another one to give you some quick hacks to help you at this busy end of year period.
This is episode one of three and focuses on reviewing and assessing your success from 2021 in order to plan 2022. Reviewing and measuring your impact means you can...
Dec 9, 2021
Continuing celebrations for the podcast's one year birthday, I reflect on what's been popular and successful for marketers in B2B in terms of content and where your focus should be in 2022.
I cover,
Understanding your audience's preferences or 'audience-led content' what to focus on and how to engage your...
Dec 2, 2021
I am thrilled to have Jenni Field on the podcast, especially as it's the podcast's birthday month! I usually talk about external communication. But, today I wanted to open up the conversation around internal communication as a strategic function within your businesses. And Jenni Field has worked in communications for...