Apr 29, 2021
This week, I want to talk to you about creating a great brief and not wasting time, effort, and energy when hiring someone to help you with PR.
No one wants to waste time, effort and money. So here are four things to think about when writing a brief to stand the best chance of getting the results you need.
Everyone...
Apr 22, 2021
Understanding your competitors is a crucial step when starting to plan your communication strategy. However, this is often only ever carried out at the start of the process… well, guess what? You have to keep doing it. I will share why today, especially given the year we have all just had when lots of businesses have...
Apr 15, 2021
Every picture tells a thousand words, right? This week I share how using an image-led approach for your media strategy can be a game-changer for you. Why? I started my career as a photojournalist from Essex, UK, in the early 1990s, mostly working with music mags and creative portfolios before I trained in public...
Apr 1, 2021
In this episode, I’m delighted to be doing another ‘Deep Dive’. This time, the topic is how to use events as part of your marketing strategy, take them online and still create an impactful and memorable experience for your audience.
We have all had online overload in 2020, and this episode aims to dispel...