Jul 29, 2021
Automation and artificial intelligence is becoming a big part of PR and Comms and marketing, often carrying out and replacing everyday tasks in the digital marketing space in particular, but it is much more far-reaching than scheduling a few social media posts.
As teams get back to work in earnest in 2021 and work...
Jul 15, 2021
I am a bit of a research nerd. A lot of strategy work I undertake for customers is grounded in data and insights. Why is this so important?
A lot of communication is for communication's sake, and in a world where we are all overwhelmed with content more than ever, we should focus on what matters and why. Only...
Jul 8, 2021
As I have said many times, a communication strategy is at the heart of your business. Most businesses will undertake financial audits and expenses claims audits, but how often do we audit how well we communicate with our customers?
Most businesses will have growing pains, and effective communication leads to better...
Jul 1, 2021
It's deafblind awareness week here in the UK. It got me thinking about how accessible my podcast is and educating myself more on better understanding and considering accessibility as a professional communicator.
Nearly 15 million people in the UK have problems with their sight, hearing or both. It's inevitable that some...