Sep 30, 2021
Things have changed since the phrase 'Content is King' was coined and I have also recently reflected on my own content strategy as I am a consumer and a business owner.
Things have changed since that phrase 'Content is King' was coined by Bill Gates in the mid nineties, and I have reflected recently on my own content...
Sep 23, 2021
If you follow me on social media, you will know that I have recently had a bad customer service experience. It got me thinking about how brands can easily get it wrong if the back-office function is not connected to the brand message.
Public relations is about managing and protecting your reputation as a business,...
Sep 16, 2021
Context is everything in terms of making sure your message lands; how often do you review what you are doing and what I call the 'operating context' in which you are doing it? If 2020 has taught us anything, customers have a higher expectation for information exchange and show loyalty to businesses that deliver this to...
Sep 9, 2021
Events are back with a vengeance, people! As are speaking opportunities, I thought I would re-release this episode as it was so popular in February as a reminder of how to nail your first or next opportunity and make the most out of that content.
You can create a lot of authenticity and credibility by speaking at...
Sep 2, 2021
In the last of the summer hacks series, I share with you how audio can help you with your content creation. Audio transcriptions services AI and automation for recording your voice have changed unrecognisably over the last ten years. You no longer need to write a blog. That’s right, you heard me!
I am going to talk to...