Oct 28, 2021
Making a strategic choice in terms of who you put forward as a spokesperson is really important if you are going to be engaging with the media of making B2B content of any kind.
Today I cover 5 key things to look for in a topic expert for your campaign.
We all want to raise the visibility of our businesses, products or...
Oct 21, 2021
I recently spoke at an event for property marketers where I joined two other experts to discuss what has changed for property marketing in a post-pandemic world. I thought I would share these insights with you today as the points around audience, community cohesion and the use of technology are relevant to any industry...
Oct 14, 2021
This week in the UK is national Work-life week promoted by Working Families - the UK's work-life balance charity. Work-life balance is a tricky subject, right? I think it is a modern dilemma where we need to balance life and work as more parents have working households, not just one person bringing in a salary. The...
Oct 7, 2021
I wanted to talk to you today about how to manage potential reputation issues without being overwhelmed, and how this can quickly form part of your daily or monthly planning.
The recent Facebook outage had some online businesses shifting in their seats uncomfortably whilst secretly panicking about when it would come...