Mar 31, 2022
ESG reporting is emerging as the most effective way for companies to build a positive reputation. This potentially means that PR and comms professionals are now being asked to become experts in environmental policy and other fields.
While this may sound like a huge challenge, it actually opens up a
wealth of new...
Mar 24, 2022
Trade shows are not just about turning up and networking, they are an essential part of any B2B strategy. There are so many touchpoints where you can have a ‘moment’ at trade shows, however big or small. So today I cover how to create the right strategy for you.
Why? Because we are all time-poor, so as...
Mar 17, 2022
Newsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has been used by brands, politicians, and even charities to make a big impact. The premise being that you don’t need to be the news—you just need to be related to it. It is...
Mar 10, 2022
I wanted to do something a little different this week to mark International Women’s day so at the end of the podcast I feature some women’s voices sharing their experiences. Thank you so much to Stacey, Jo and Abi who shared their stories with me. I feel honoured.
International Women's Day this year was all about...
Mar 3, 2022
On World Book Day I thought I’d focus on how business books can be a rich source of content worth investing in. Books have the ability to captivate our imagination. They can transport us to another place and time. They can change our view on something entirely. This is why so many authors turn to books as a way of...