Jun 30, 2022
One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are, and how they are performing, it's impossible to know where to focus your energy and resources. Lots of people...
Jun 23, 2022
Today, I share a case study on how a startup used a white paper to build trust in a new product.
This is a new format I am trying; sharing case studies. These will sometimes be from me, like today, and sometimes be from guests as well, hopefully. I’d love to know what you think?
Today’s case study is all...
Jun 16, 2022
Using owned content, such as blogging, is a powerful tool for generating awareness about your business. It's also an effective way to build a brand, generate traffic, and position yourself as an industry expert.
In addition, as you think about how you want to build your brand, you should also consider how you want to...
Jun 9, 2022
I was surprised and saddened to see prioritisation skills and analytical skills low on the list of what challenges lie ahead for PR pros in 2022 in the CIPRs state of the nation report out this week. Is this because we've nailed it? or is it a lack of education on what the profession can do and is capable of, and people...
Jun 2, 2022
Everyone has a personality, which makes you who you are. It influences your behaviour, your thoughts, and your decisions.
In marketing, personality is used to influence decisions. Use it to build rapport with customers and to create an experience that feels personal and unique.
And it's no different when you're writing...