Oct 27, 2022
How to use PR to build trust in your product
One of the many ways PR can help the sales process along is through the ‘know, like, trust’ aspect of the customer journey with you.
The more someone hears about your business and the better informed they are, the warmer they are as a potential lead. In plain terms, this...
Oct 20, 2022
You've a new CEO and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you want to ensure that the public is aware of the changes. You've been thinking about this for a while, and you've come up with a few ideas, but you're not sure which one is...
Oct 13, 2022
WorkLife Week is the 10-14 October in the UK and is celebrated by the Working Families Charity. So I wanted to again this year raise some awareness of this topic for communications people and share my thoughts and experiences on this topic spurred on by this charity’s work.
A recent study by the charity showed that,...
Oct 6, 2022
Have you got a plan to build trust with your audience or just a communication plan? Good Public Relations (PR) is about creating trust in your brand. It's a strategic communication process that builds mutually beneficial relationships between organisations and their public or audiences. Ethical public relations...