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Communication Strategy That Works podcast

Nov 24, 2022

How do you make an impact when you don’t have time to create content or run a campaign?

There’s a simple action you can take which won’t take long at all but will keep you top of mind on – repurposing your resources.

Today I cover how repurposing can save you time, money and effort, and help you win big in...


Nov 17, 2022

It was the 100th episode of the podcast recently. To say that the 100th episode of the podcast is special would be an understatement. I've poured my heart and soul into it, so I'm so proud of what I've accomplished. In honour of this milestone, I've decided to take a look back at the past 100 episodes in this “101”...


Nov 9, 2022

Culture and PR have many links, but communication is arguably the most important one. Culture shapes how people communicate, and effective communication is essential to successful PR. There are many ways to define culture, but I use the definition of shared values, beliefs, and norms that shape how people think, feel...


Nov 3, 2022

In times of economic downturns, it's essential to ensure your communication and marketing plans are recession-proof. However, the latest research from Linkedin suggests brands will keep on building and not hold back, despite the economic picture.

You can do a few things to ensure your spending remains conservative while...