Dec 28, 2023
Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project.
Today I share some resources for creative thinking with you.
You see, creative thinking is essential...
Dec 21, 2023
In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence...
Dec 14, 2023
As we kick off December’s creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often get stuck in ‘doing the do’ and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially...
Nov 16, 2023
Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation.
Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or...
Nov 9, 2023
Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest...