Feb 23, 2023
I am looking forward to bringing you this episode all about Digital PR.
Digital PR is an essential element of a comprehensive communications plan. It involves ensuring that a brand’s digital presence – including websites, social media accounts, online press releases, and other digital content – is optimised and...
Feb 16, 2023
Often, the decision of when to skill up and when to outsource PR can be tricky. You want someone with the right experience, who knows what they are doing and will be able to deliver the desired results. In most cases, it makes sense to opt for an experienced professional who can make sure that the job is properly...
Feb 9, 2023
The automation of public relations is a bit of a crowd-splitter for very good reasons; arguably the benefits are yet to be fully demonstrated but the impact on ethics has been.
Companies can already use Artificial Intelligence (AI) and software solutions to manage their PR, allowing them to reach a wider audience and...
Feb 2, 2023
Telling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this story, we're helping to create a strong connection with customers on this topic and helping establish that credibility.
As we move into 2023, I think this topic is becoming...