Mar 30, 2023
A crisis communication plan before you need one can be daunting—everything from when to write one and how to get engagement on it. But it doesn't have to be, so today; I run through a quick ten-point checklist you can use to get going, however small or big your business is.
I cover:
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What to do before you start
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My...
Mar 23, 2023
To effectively incorporate case studies into a campaign, it is essential to understand their significance and the impact they can create.
Case studies provide real-life examples of how a product or service has successfully addressed specific problems or challenges faced by customers, thereby establishing credibility...
Mar 16, 2023
When planning a PR campaign, it is essential to have a clear understanding of the competitive landscape. By taking a detailed look at key competitors, their strengths and weaknesses, and their PR strategies, you can gain valuable insights into what works and what doesn't in your industry.
Furthermore, analysing your...
Mar 9, 2023
I was asked 3 times recently if I would help people start their podcast. My answer was yes of course! but what's stopping you?
I realized that one of the biggest questions people have is why should they start a podcast? Is it for fun or for business? The answer varies for everyone, but for me, it was a way to establish...
Mar 2, 2023
Spring marks a new beginning in many ways and is sometimes close to the end of the financial year. It's an opportunity to spring clean your mind, your workspace, and your plans and figure out what could help you spring forward into the next few weeks and months.
Today's episode is a quick guide on reviewing your plan,...