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Communication Strategy That Works podcast

Apr 27, 2023

Workflow management is a critical component of any business, and its importance cannot be overstated. I recently had a conversation with a client about how we can make our case study development more efficient rather than undertaking hour-long calls. We discussed workflow systems as a way of collating and...


Apr 20, 2023

Business events, such as trade shows, conferences, and networking sessions, can be a valuable tool in promoting your business product or service. Not only do these events provide opportunities to showcase products and services, but they also allow for face-to-face interactions with potential clients and partners....


Apr 13, 2023

There are some huge events in the Spring calendar.  I’m currently working on a big event for a client and it reminded me of this episode as I am busily briefing sponsors and speakers about how to make the most out of this opportunity.  You’d be surprised how many people do not, and just rock up and talk.

But the...


Apr 6, 2023

I was asked to prove a theory on a stakeholder campaign recently. My first port of call? The UK census data. In the UK, we recently had a new Census in 2021, the first in ten years. The Office for National Statistics started releasing this data in June 2022, providing valuable demographic information for businesses and...