Jun 29, 2023
Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples along the way.
This episode was inspired by a recent Deep Dive with Ayo...
Jun 22, 2023
As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical thinking, and creativity.
Today, I explore these essential skills. And This week's episode relfects back on a Deep Dive with Jenni Field where we talked about the softer...
Jun 15, 2023
ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I discuss audio-first content creation and how it boosts accessibility. If you want to learn more, stay tuned as we delve into how you can...
Jun 8, 2023
What struck me this week was my own personal ethical stance on things like trust, transparency and honesty. A situation occurred and it made me feel betrayed. What happened? I will not recommend that company and people again.
It got me thinking that content creation requires many of the same qualities I desire from...
Jun 1, 2023
One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are, and how they are performing, it’s impossible to know where to focus your energy and resources. Lots of people...