Nov 23, 2020
In this episode, I am going to talk to you about how to be a goal digger, what's that I hear you cry? Well, it's all about how setting effective goals can help you have more impact with your comms activity. I am using an example of a campaign I ran to explain this in details, where the activity was a business event, but the goal was much more than that.
You will learn:
- Why it's important to set strategic goals as part of your event plan
- The common reasons why most people do not set goals for events
- An example of an initiative I helped launch and the results it achieved
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